Recent Changes at Iridia Prepare Company for Future Growth

Every young entrepreneurial company reaches a crossroad when it must position itself for long term sustainable growth. Our company reached that pivotal point toward the end of 2012 when Vern Biccum took on the role of President and Dr. Allan Holmes assumed the title of Founder.

When Iridia was founded in 1998 by Dr. Allan Holmes, he represented the entire workforce. Today, we have grown to include four divisions, each with its own team of staff. Indeed, things have gone well. We have been one of the province’s fastest growing firms for two years running, and have been very fortunate to see demand for services growing.

So why introduce a change?

We believe that all progressive companies make time for introspection. Honestly assessing the way in which a business is run, and confronting the reality of the findings is both healthy and prudent. When we assessed Iridia, the words of Good to Great author Jim Collins rang in our ears. He advocates strongly for having the right people on the bus (read “in the company”), and then figuring out where they should sit (read “what role they should fill”). Applied to Iridia, we recognized that we had selected members of our senior team that could benefit from a seat swap.

 


With more and more operational demands being made of Allan’s time, he wasn’t able to focus as much energy on his areas of expertise and passion. In the Founder role, Allan will be able to redirect his energies to these foci while Vern will apply his business acumen and strategic leadership to the running of the firm.

“This role change represents a natural transition which has been planned for the past couple of years”, says Allan. “I can provide much more benefit to the company by focusing on select areas such as Physician Engagement services and clearing the way for Vern to implement our long term growth strategy. It will also allow me to continue building a physician network and consulting team for the company.”

“We are leveraging our unique skills and interests to further build the company’s infrastructure and foundation,” says Vern. “Allan gets fired up by the challenges of healthcare and I want to make Iridia one of the top 100 companies in B.C. to work for. Allan will continue to support the business units at Iridia as his time allows. I see my challenges as focusing more on the actual organization, which includes helping our staff become more strategic and financially literate. I have a five-year plan to achieve these goals.”

Leave a Reply

Your email address will not be published. Required fields are marked *