Reflections from the Profit 500 CEO Summit

When Robert Herjavec, of Dragon’s Den / Shark Tank fame, was starting out in business, rumor has it that he had the following two goals:

  1. To survive, and
  2. To make the Profit 500 – the exclusive ranking of Canada’s fastest growing companies

Profit 500

That says something about the accomplishment of making the Profit 500 list, namely that it is a lofty goal to shoot for. This year, the Iridia team found itself on that list. 

One of the benefits of making the Profit 500 is the opportunity to attend the CEO Summit in Toronto. I was fortunate enough to have a schedule that allowed for my attendance, and I must say, the experience was fantastic. 

Without a doubt, Ian Portsmouth and his team, the Publishers and Editors of the list, hosted an exceptional event.  

The day was packed with talks, breakout events, and by the time all was said and done, it was a lengthy affair.  

Highlights of the day included:

  • A speech by Ryan Wilson of the CEO Global Network who walked the group through the ideal characteristics of a CEO.   
  • An address by Bruce Croxol, of Lava Life/Dragon’s Den fame, whose  down to earth messaging was both humourous and practical.
  • Informative sessions on Mergers and Acquisitions, effective use of Social Media, and key indicators to watch for the Canadian economy. 
  • The Ideas Exchange, wherein we sat in small groups and discussed current challenges we are facing and explored potential solutions together. 

But perhaps more than the specific events themselves, it was the collective inspiration offered by those in attendance that provided the greatest reward.   Hearing stories about how business were created,  the challenges they‘ve overcome, etc., reaffirmed on the one hand that enterprises  across the country are facing similar issues, but  on the other hand, that we are also well-equipped to respond to those challenges head on.

This has certainly proven true for the team at Iridia in the past, and as a result, I could not be more enthusiastic about our future.  With a passionate, driven team and a strategic approach to running our business, we look forward to delivering the richest of customer experiences for a long time to come.       


Iridia Walks Around the World

The past four weeks have been full of excitement, challenges and friendly office competition at Iridia. In three teams of seven, our employees have been working hard to “step around the world” while competing against thirty-seven thousand teams in the Global Corporate Challenge (GCC).

The GCC is an online program that engages people in getting more active. The goal is for every participant to work up to 10,000 steps a day – learn more about GCC, or check out our first GCC blog.

Global Corporate Challenge

With Stage 1 of the GCC behind us, we can sit back and reflect. Our first month has been a smash in many ways. We’ve smashed through personal barriers. We’ve smashed our perceptions of what we were capable of doing. And we’ve had a smashing good time doing it!

In four weeks, the Iridia teams have managed to put together an impressive array of stats – including a combined total of 8.6 million steps.

For more detailed stats, have a look at Iridia’s Stage 1 Global Corporate Challenge Progress Report:

GCC Stats

Here’s to the next four smashing weeks of walking, biking and swimming our way to health – and good luck to our three teams: Blue Steel, The Red Striding Hoods and Gold Karats


CPR Feedback, a Key to Success

Cardiopulmonary Resuscitation (CPR) is a difficult skill to perfect, but with training, teamwork and feedback, first responders can sustain high-quality CPR for extended periods of time. Real-time feedback is especially important in guiding first responders’ movements and timing over long sessions of CPR – often leading to the best outcomes. Currently, there are a handful of devices on the market that can monitor CPR feedback in real-time, such as the Ambu Smartman.

Today we are going to show you what excellent CPR feedback looks like using real feedback obtained through an Automated External Defibrillator (AED) download with a Zoll Pad.

A few notes:

  • CPR was performed for 14:58 minutes
    • During this time, the patient went without CPR for 46 seconds, attributed to rhythm interpretation
    • Every two minutes, someone new performed CPR
    • Time until first compression was 12 seconds

Compression Depth

Guidelines state that a compression depth of at least 5 cm or 2 inches is optimal. Below we can see this “optimal zone” represented by the green bar. In this case, the average depth was 2.43 inches with 94.47 percent accuracy.

cpr feedback

Click for larger image

Compression Rate

Guidelines state that a compression rate of at least 100/min is optimal. Again, the optimal rate is represented by the green bar. This feedback shows an average rate of 109 compressions per minute with 94.77 percent accuracy.

cpr feedback

Click for larger image

Minute by Minute Breakdown

cpr feedback

It’s really amazing that multiple individuals (swapping every two minutes) were able to perform CPR with such precision. This feedback shows us that although accurate CPR can be difficult to achieve, with real-time feedback, first responders have the tools needed for the best possible outcomes – and yes, the case above had a positive outcome.

Get your CPR certificate


Make Way, Here’s the Future of CPR

Cardiopulmonary Resuscitation (CPR) has always demanded the utmost skill and accuracy from first responders. Unfortunately, without intensive training and re-certification, CPR skills can deteriorate over time – even in as little as six months (learn more about CPR Retention).

For this reason, Iridia Medical has partnered with Physio-Control to help distribute their innovative TrueCPR coaching device to Canadian first responders.



In simple terms, TrueCPR is a portable device that measures CPR quality on the fly. TrueCPR is able to take the guesswork out of CPR by providing real-time feedback to healthcare professionals – leading to better outcomes.  

From Physio-Control:

“The best outcomes demand the best CPR. Simple enough to say, but in the heat of a cardiac resuscitation, accurately assessing CPR performance—even knowing your true chest compression depth, rate and recoil—can be anything but easy. And in your world, the constant drive for performance improvement makes the challenge of measuring CPR quality more critical than ever.”

TrueCPR differs from other devices in two important areas: TrueCPR works in conjunction with any brand defibrillator and it measures sternal-spinal displacement using three-dimensional magnetic fields.

During an Event

Once the device has been placed on the chest, it immediately begins to analyze, measure and benchmark the quality of CPR delivered – establishing a feedback loop for response teams.


During chest compressions TrueCPR shows you exactly what you are doing right and where you need improvement. Compression depth, rate and recoil are displayed in real time on a highly visible dial on the patient’s chest. In addition, a CPR metronome and ventilation prompts guide responders to provide CPR per recommended rates.

After an Event

After CPR has been performed, statistics such as average rate, percentage of compressions at the correct depth and recoil, hands-on time and total event time are displayed and provide a snapshot of event performance.


Up to 180 minutes of CPR information can be assessed, which will allow reviewers to evaluate overall performance and establish feedback loop for continuous CPR improvement.

Iridia believes TrueCPR will give healthcare professionals the tool they need to deliver the best possible CPR and the continued feedback necessary to retain their CPR skills.

We are very interested in TrueCPR feedback from healthcare professionals such as fire rescue personnel, physicians, paramedics, nurses, life-guards and other first responders. If you would like to test this device out for yourself, we invite you to stop by our office in Vancouver. For more information, please contact us.


Iridia Founder Dr. Allan Holmes giving TrueCPR a test drive.

Learn more about TrueCPR