Physician Engagement is Best Led by Physicians

Physician Engagement

The Issue

Physicians are critical members of health care delivery systems. They are well-educated, highly compensated, and adopt key decision-making roles on clinical teams. Unfortunately, they often also constitute a fluid pool of independent contractors that are rarely easily engaged in key planning projects. Without engagement of these key stakeholders, many health improvement projects face significant risk of unnecessary challenges and delays.

The Solution

Successful physician engagement requires a solid understanding of the physician perspective as well as the unique role physicians play in delivering care. Engagement must focus only on relevant project components, and a means by which physician concerns can be addressed must be provided. Input solicited from the physician group must then be integrated into the larger clinical community voice, and overlaid upon the perspectives of the administration.

The Iridia Way

In our view, physician engagement is best led by physicians. As a result, we have assembled a team of clinicians from a cross-section of specialties. They not only relate to the physician journey, but they also understand the physician mindset and appreciate how the doctor role fits within the overall care delivery system. Our physician leaders look to identify values and beliefs common to physicians and to the broader stakeholder group.

Physician Engagement Success

From this foundation, specific mechanisms for, and the timing of, the engagement are identified. This approach ensures that physician teams are meaningfully engaged in a sustainable manner.

Using this approach, we have achieved successful engagement on many projects, including:

  • Facilitating the efforts of a specialist physician group to develop and implement a new vision for their department
  • Authoring a formal Statement of Expectations between physicians and administrators for a large Health Authority
  • Providing physician liaison services to a multi-stakeholder team during the creation and implementation of a Regional Pacemaker Program
  • Assisting a Corporate Communications Department with the development of a physician-specific communications plan

For more information, see how we led the Physician Service Planning process for the Jim Pattison Outpatient Care and Surgery Centre. View the blog here.



Winter is Coming

…and that means it’s time for us to roll up our sleeves and take a shot for the team – yes, the flu vaccine is once again making its way to the Iridia office!

The flu vaccine is the most effective way to protect against and stop the spread of seasonal influenza and each year we make arrangements to host a clinic and offer flu vaccinations for our employees.

flu vaccine

Iridia highly recommends immunizations for all, but especially for those in high-risk groups. High-risk groups include: seniors, people with chronic health conditions (especially heart or lung conditions), aboriginal people, or those with compromised immune systems.

The influenza vaccine is extremely safe, very effective and helps to prevent infection in healthy adults by up to 80 percent.

How Does the Flu Vaccine Work?

  • The vaccine contains antigens: harmless substances (such as dead bacteria or molecules) associated with the disease.
  • The body thinks the antigens are the disease itself, and its immune system starts creating antibodies: proteins that can hone in on that disease’s bacteria or viruses.
  • Now the immune system knows how to create antibodies against the disease. And if that disease attacks your body, your immune system is ready to fight it off.

 Other Key Information

  • Influenza causes the most deaths among vaccine-preventable diseases
  • In addition to being a quality and safety issue, improved influenza vaccination coverage helps to reduce rates of employee illness
  • Flu shots are traditionally available around Thanksgiving each year.
  • Flu season typically runs from late November/early December through to the end of March. 
  • B.C. is the first jurisdiction in Canada to implement mandatory vaccinations for health care workers

Iridia is here to enable peace of mind – so once again, please help us by spreading the word and remember it’s much easier and more cost-effective to prevent a disease than to treat it. That’s exactly what immunizations aim to do. 

Find a vaccination clinic in BC


Resuscitation Outcomes Consortium Progress Report

ROC logo

It’s been about seven months since we talked about the Resuscitation Outcomes Consortium (ROC). In case you missed it, the ROC consists of 10 Regional Clinical Centers that provide the necessary infrastructure to conduct collaborative trials that aid in promising scientific advances to improve resuscitation outcomes.

The ROC is of great interest to us at Iridia as our founder and first responder medical director, Dr. Allan Holmes is involved with the ROC in the collaboration with many fire rescue services throughout British Columbia. 

The ROC is the first large-scale effort in the world to conduct clinical trials focusing on the early delivery of interventions by EMS to better optimize patient survival.

Since we last spoke about the ROC, they’ve released a progress report updating us on statistics within British Columbia.

You can view the entire report below, but here are a few key highlights from the report:

  • The ROC is now a major contributor to Emergency Medical Services (EMS) resuscitation research
  • The implementation of ROC’s multi-site EMS resuscitation consortium is the most efficient means of providing out-of-hospital research
  • ROC Impact on Medical Practice:
    • Has influenced the American Heart Association 2010 Guidelines for CPR and Cardiovascular Care
    • Insights from ROC trials contribute to the Military Joint Forces Combat and Casualty Care Summits

The most important highlight however is the emphasis on quality CPR in BC, which has led to an increase in survival to 13.8 percent in 2012; the highest reported in Canada. This is great news for us at Iridia – every little bit helps, and together we are all making a difference.

If you’d like to help further, join us in celebration of CPR Month, we are offering a discount of 10% on Cardiac Arrest Management (CAM) courses booked during the month of November!

For more information and statistics about the ROC collaboration within British Columbia, please see September 2013 BC ROC Report:

Resuscitation Outcomes Consortium

Learn More About the ROC.


Proudly Supporting CPR Awareness Month

CPR Training at NASA

A Staggering Statistic

You’re walking home from a night out with friends. At a bus stop, the person in front of you simply falls to the ground, no breathing, no pulse. Would you know what to do? More importantly, would you know how to do it?

In Canada, nearly 20,000 people go into cardiac arrest outside of hospital every single year and less than 10 percent of those survive. Why? Because 75 percent of those people do not receive immediate CPR, even though bystanders are watching it happen. This is because too many people are afraid of “doing it wrong” and harming the person.

The majority of Canadians say they would recognize the signs if someone were experiencing a cardiac emergency, but fewer than half say they have the skills to help. The truth is you can’t hurt someone who is in cardiac arrest, and not doing anything will likely lead to a tragic outcome.


Make a Difference

If you had been trained in how to administer CPR, you would have been able to help that person at the bus stop get the immediate, life-saving assistance they needed until professional help could arrive. The more people who get CPR training, the more confident bystanders will be in effectively administering CPR. Used in conjunction with an AED, this can double a person’s chance of survival.

November is CPR Month and the Iridia team urges everyone to become certified in CPR or re-certify if their certification has lapsed (see why you should re-certify now). 

Start Your Training Today

CPR training is at the core of Iridia’s mission to prepare people to respond to emergencies with the very best versions of themselves. We offer training to organizations who wish to prepare their team members to respond effectively to a cardiac emergency. It is our hope that widespread training will lead to more effective bystander CPR, and more saved lives.

Our programs can be delivered in our classroom, or at the client’s location. We will work with any existing emergency preparedness or medical emergency response plans already in place.

Iridia offers two training options – initial CPR training (CAM-I) and a re-certification course (CAM-R). Our courses are hands-on, interactive, and are delivered in a low stress environment by experienced, well-respected instructors.

Are you a leader in your organization interested in equipping your team with life-saving skills? We can help.

In recognition of CPR Month and our goal of training as many people as possible in effective CPR, we are offering a discount of 10% on Cardiac Arrest Management (CAM) courses booked during the month of November.

Learn more about our Course Offerings


Print Your Own CPR Poster On Us!CPR Poster