Celebrate 7/7 With Iridia… It’s Elemental!

To commemorate July 7th (07/07), we’re celebrating Iridia and Iridium, the 77th element in the Periodic Table! You can join us in celebration by participating in the second annual Elemental SmartMan competition.

Throughout the day you will have the opportunity to show us your CPR skills by using our Ambu SmartMan. This innovative manikin is the newest in CPR technology and provides you with real time feedback on your compression depth, rate and effectiveness. Any visitor to Iridia’s office who tries our SmartMan will be entered into draw to win a Kobo e-Reader.

Swing by the Iridia office today for your chance to win! Can’t make it to the office? That’s OK; we will be putting your knowledge of Iridium to the test on Facebook. Head over to our Facebook page for your chance to win.

What Makes Iridium So Special?


The name Iridia is a variant of Iridium, the 77th element in the Periodic Table. In reviewing the properties of Iridium, we noted a surprising number of similarities between the element and our company, as outlined below:

  • Iridium is very rare, much in the same way that our team is a unique collection of people, interests, and expertise.
  • It connects with other metals to form alloys, as we engage stakeholders to build solutions.
  • It is a standard of measure for weight, and we set the standard for practical, effective solutions for our clients.
  • It is durable as are we in having weathered economic slowdowns, competition, and a changing market landscape.

Lastly, and most intriguingly, is the fact that Iridium is found in very high concentrations in meteors and asteroids when compared to the amounts found in the earth’s crust. This finding has led to the idea that an asteroid colliding with the earth triggered an ice age and the eradication of the dinosaurs. This “out with old, in with the new” paradigm aligns perfectly with our company, as going back to our founding days, we are perpetually challenging the status quo in the interest of finding new ways to bring about improvements.

In the end, we have found ourselves with a name that might trigger a double take when first heard, and we’re perfectly happy with that. In our view, it gives us license to tell our story and share how Iridia resonates so well with us.

Happy Iridia Day!


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