Iridia and London Drugs: Our First in Store Event for Heart Month

London Drugs AED CPR EventAs you may know, the month of February was Heart Month. Heart Month is an initiative from the Heart and Stroke Association focused on raising awareness for issues relating to the heart. This month is important to us and we wanted to find a unique way to raise awareness for Sudden Cardiac Arrest (SCA). London Drugs  has been a long-term partner of ours and we came together to show people how easy it is to save a life if someone is suffering an SCA.

Do You Have a Minute to Save a Life?

The premise of our event was to focus on how simple it was to use a defibrillator and the importance of practicing CPR to ensure it is correctly applied. On February 27th, we set up a booth at the front of the Park Royal London Drugs location, in order to engage with shoppers. The booth featured the Chain of Survival, a process commonly used to describe the steps to take when someone suffers a SCA.

Chain of Survival 2015

The Chain of Survival features four steps important in saving a life. Early Access focuses on ensuring that emergency services are called immediately after the situation is witnessed. Following this, CPR must be applied, Early CPR is critical to increasing survival rates. During the event, we had the Ambu Smartman on site to demonstrate to people that high quality CPR was very important to saving someone’s life. We had many people try out the Smartman, with some scores as high as 80%!

The next step in the chain is Early Defibrillation, for this, we had a training Automated External Defibrillator with us and encouraged individuals to apply the AED only following the instructions. Many people found the AED to be easy to use and felt assured knowing it guides them through the entire process. Finally once you’ve applied the AED, emergency medical services will be there. The final step, Early Advanced Care ensures that professional assistance is on location as soon as possible.

A Successful Event at London Drugs

We spent about 4 hours at the booth in London Drugs and provided guidance to around 30-40 individuals. Everyone had different questions, most of which were related to how to provide effective CPR and AED use. We had a great time working together with London Drugs to make the event happen. The event was a great success and we look forward to hosting other activities in the future.

 

One thought on “Iridia and London Drugs: Our First in Store Event for Heart Month

  1. Hi Steve… With over 67 million people in America alone have high blood pressure, it should not just be February. Your initiatives are greatly appreciated, and if you need support from somebody here in Oregon, I would love to volunteer. Thanks

    – Nick Stokes

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