Iridia in the Community 2016 – Part 1

After a weekend, or in some cases an entire week, of shopping deals, Giving Tuesday is a day to step back and consider how our thankfulness can flow outward to those in need. With so many causes to stand up for, Iridia is launching our 3rd annual Iridia in the Community initiative. This initiative highlights our value of social responsibility by enabling employees to find ways to give back to their community.

This year, we’ve divided¬†Iridians into three groups and challenged them to give back to their communities in a way that is meaningful to them. Take a look at the video below to see what one group is fighting for.

Transcript:

You and I may have to decide between pasta and rice for dinner. But hundreds of thousands of Canadians are faced with a much harder decision: groceries or rent. Poverty brings over 850,000 Canadians each year to food banks in order satisfy one of their most basic needs: safe, good-quality nutritious foods. And, 36% of these people are children and youth.

This year, as part of our Iridia in the Community, we chose to combat hunger. In Fort St. John, we donated $100 worth of gift certificates to the Women’s Resource Centre for their food bank.

In Vancouver, we will be volunteering at the Greater Vancouver Food Bank and have started a virtual food bank fundraiser. For every $1 donated, the food bank will be able to buy up to $3 worth of food. Join us in this fight against hunger by donating to your local food bank or by helping us hit our $500 goal. If you donate food, please ensure that it matches your food bank’s needs. Contact your local food bank and see how they could use your support.

Spread the word and raise awareness as to how you can help this holiday season. Talk about it. Share this video. Together, we hope to make a difference.


To see how other groups decided to make a difference, check out Part 2 and Part 3 of our Iridia in the Community initiative!