Announcing the Tour D’Iridia!

Updates: Day 1 – Tour Schedule

Logo 2

Bicycles, Automated External Defibrillators, and Vancouver Island: What do they have in common?  Iridia Medical, of course!  We are an organisation that is passionate about AEDs, our customers, innovation, and we thrive on challenges. So why wouldn’t we combine all these elements into a different approach to living our values?

Today we are proud to launch a new corporate initiative – the first ever Tour D’Iridia. It is a 5 day, 400km cycle tour of the Southern Vancouver Island region. The tour focuses on visiting BC PAD Program locations, drawing attention to the program and raising general awareness of AEDs in the communities.

The Tour has its roots in Iridia’s appointment as the AED distributor to the Heart & Stroke Foundation’s BC Public Access to Defibrillator Program (PAD). To date, 237 devices have been placed, 20 of these in southern Vancouver Island. Apart from supplying the Powerheart AED G3 Plus devices, Iridia is also responsible for providing ongoing technical and customer support.  At each location our Tour Ambassador, Michael Galasso will perform a technical check-in on the device, gather feedback about the devices and answer questions.

On Monday 29 September, Michael will cross the Georgia Strait by ferry.  His bike tour will begin in Saanichton, connecting with the 19 Program Coordinators between there and Qualicum Beach.  He will be making his way via Oak Bay, Langford, Sooke, Mill Bay, Duncan, Lake Cowichan, Chemainus, Ladysmith, Lantzville, Parksville, Port Alberni to Nanaimo, finishing the tour on the 3rd of October.

mikeMichael’s travels will be fuelled by social media and your support.  Make a point of following his progress each day by checking Iridia Medical’s Facebook and Twitter feeds.  Learn about the communities he will be travelling through, see his visit photos and other posts from along the route, and find out about AEDs in the area.  Check in often, like, comment and share as much as you want, because there will the chance to win a prize – but only if you are observant and participate!

Michael is no stranger to cycling.  Over the past few years he has raced in road and cyclocross events for Vancouver’s Escape Velocity Racing Team, and in between has cycled the mountains of British Columbia, the iconic Stelvio pass in Italy, the rolling green fields of Ireland, and the cyclist friendly streets of the Netherlands.  He just completed the Gran Fondo’s newest challenge, the Forte, which added an ascent and decent of Vancouver’s Cypress Mountain (900m above sea level) on the route from Vancouver to Whistler.

“I am excited to be part of this tour. Biking is the easiest way to get physical exercise, no matter your age or fitness level. It does not damage the environment, and gives you lots of time to think and reflect. Using a bicycle to travel through Vancouver Island will give me a chance to see all the places in between the major stops, and provide endless opportunities to stop and take in the view.”

With over 5000km cycled this year, Michael is looking forward to taking on the roads of Vancouver Island, meeting the people that makeup these coastal communities and raising awareness about these live saving devices.

Mark the dates – 29 September to 3 October, and if you are in the area, feel free to cheer Michael on as he passes by! To learn more about the BC PAD Porgram, please visit: https://www.bcpadprogram.ca/