TED – Three Worlds Coming Together.

Technology – Entertainment – Design (TED)

Recently our team at Iridia experienced the worlds of TED at our first ever TEDLive streaming event from February 28th to March 2nd. For four days, we had instant access to the world’s most inspiring voices.

Wait wait wait, let’s back up… Not in the know? Are you asking yourself “what is TED?” If so, you’ve missed a little step. Please read “When is a name more than a name” then head on back.


Back? Great, it’s time to tell you about our experience with TED 2012.

First, we needed to find a place to show the event live. We decided on our library room, or as the Iridia staff like to call it, “the Zensation Chamber.”

The “comfy couches” of the Zensation chamber.

Our library gave us just enough room for a few staff to sit back in our comfy chairs, put their feet up and watch TED in its full glory projected onto the wall.

Personally, my favorite talk was an eye opening talk by Brian Greene, which, also happened to be the first talk of the event. For 18 minutes Greene gave us a tour of the multiverse, a mind altering concept of the universe(s) in which we live.

From the discovery of expanding space to the mystery of string theory to a fuel so efficient it spawned multiple “big bangs.” I was hanging on every word.


Universes packed together in the “multiverse.”

It wasn’t all downhill from there though; TED 2012 was full of exciting content. Each talk was unique and gave the staff at Iridia insight into worlds they otherwise would be unaware of.

As TED says, “depending on the speaker and the topic, there could be: blizzards of images, new uses of music, extravagant use of under-used senses, intricate choreography between speaker and screen, new ways of involving the audience, breakthroughs in animation, and intense, campfire-style storytelling.

With TED, you never know what surprise is around the corner.

Here’s what some of our staff had to say:

  • “I thought it was great! I got to see things I normally wouldn’t have been able to.”
  • “I had never heard about TED before. Now that I have seen it, I have been missing out!”
  • “TED was a really great experience. I enjoyed learning about new subjects.”
  • “My only gripe is that I wish the talks were longer!”

All in all, it was an illuminating four days around the office.

Why did Iridia choose to stream TED 2012? Well, we are huge proponents of innovation; in fact, it is one of our 8 core values. We believe in a little thing called “living our values.” So, when the idea came forward to stream the world’s most innovative talks from our office, we jumped on the opportunity. It proved to be a great way to bring staff together, let their imagines run wild and have them discover fresh ideas.

As a team, we look forward to seeing what delights TED 2013 has to offer.

I leave you with this exceptional TED talk: