Iridia and London Drugs: Our First in Store Event for Heart Month

London Drugs AED CPR EventAs you may know, the month of February was Heart Month. Heart Month is an initiative from the Heart and Stroke Association focused on raising awareness for issues relating to the heart. This month is important to us and we wanted to find a unique way to raise awareness for Sudden Cardiac Arrest (SCA). London Drugs  has been a long-term partner of ours and we came together to show people how easy it is to save a life if someone is suffering an SCA.

Do You Have a Minute to Save a Life?

The premise of our event was to focus on how simple it was to use a defibrillator and the importance of practicing CPR to ensure it is correctly applied. On February 27th, we set up a booth at the front of the Park Royal London Drugs location, in order to engage with shoppers. The booth featured the Chain of Survival, a process commonly used to describe the steps to take when someone suffers a SCA.

Chain of Survival 2015

The Chain of Survival features four steps important in saving a life. Early Access focuses on ensuring that emergency services are called immediately after the situation is witnessed. Following this, CPR must be applied, Early CPR is critical to increasing survival rates. During the event, we had the Ambu Smartman on site to demonstrate to people that high quality CPR was very important to saving someone’s life. We had many people try out the Smartman, with some scores as high as 80%!

The next step in the chain is Early Defibrillation, for this, we had a training Automated External Defibrillator with us and encouraged individuals to apply the AED only following the instructions. Many people found the AED to be easy to use and felt assured knowing it guides them through the entire process. Finally once you’ve applied the AED, emergency medical services will be there. The final step, Early Advanced Care ensures that professional assistance is on location as soon as possible.

A Successful Event at London Drugs

We spent about 4 hours at the booth in London Drugs and provided guidance to around 30-40 individuals. Everyone had different questions, most of which were related to how to provide effective CPR and AED use. We had a great time working together with London Drugs to make the event happen. The event was a great success and we look forward to hosting other activities in the future.

 

Do You Have a Minute to Save a Life?

If you had one minute to learn how to save someone’s life, would you take that opportunity? 

Iridia is excited to announce that we’re teaming up with London Drugs to deliver an in-store “Save a Life” awareness campaign at London Drugs West Vancouver. At the event, participants will be able to test their CPR skills and learn how to correctly apply an Automated External Defibrillator (AED). The goal is to raise awareness for Sudden Cardiac Arrest (SCA) and help individuals better understand the steps involved when responding to an SCA.Chain of Survival - CPR Awareness

SCA is one of the leading causes of death in North America, with over 40,000 deaths in Canada annually. Many people do not know that a lifesaving device called an Automated External Defibrillator can greatly increase the chances of survival by up to 70% when used correctly. On average, every 1 minute delay in defibrillation will reduce survival rates by 7% to 10%. The sooner an individual responds to a Sudden Cardiac Arrest, the higher the chances of survival.

We’ve partnered with London Drugs because they’re a pioneer when it comes to implementing a workplace AED program. London Drugs was the first major retailer in Canada to put AEDs into all of their stores and they have trained over 1,000 employees in CPR and the use of an AED. Each London Drugs store has an AED located in the pharmacy and the front door of every store has a window sticker indicating that the location is equipped with an AED.

Event Details:LD Event

We hope you’ll join Iridia and London Drugs in understanding the importance of knowing the steps required to save a life if someone suffers a Sudden Cardiac Arrest.

 

It’s Never Too Late For AED Training

Every Tuesday night a group of ex-university basketball players get together to duke it out on the court. This may not be all that unusual, unless you factor in the fact that the players are in their 60s and 70s.

Aptly named, the “Tuesday Knights”,this group of men is still committed to being active and to sharing their love of the game. It`s no small feat to be playing a sport with that kind of intensity at their age, but as evidenced in this Greg Douglas column in the Vancouver Sun, one member of the group accomplished an amazing feat.  

basketball

John McLean, 74 last week, joined a group of young guys at the YMCA on Burrard for a spontaneous free-throw showdown. Seven straight was the number he had to beat. McLean, a Magee high school grad and UBC alumnus, nailed 61 free throws in a row as jaws dropped from the crowd that quickly gathered. “I was getting tired and although I didn’t try to miss on purpose, I was glad when I did,” he said. “I’ve never been in a groove like that before.”

Read more:  The Vancouver Sun

Having said that, there are some natural concerns about 60 and 70 year olds demonstrating that level of physical exertion every week. At their age, the risk of a cardiac event is higher than it was in their younger days. For this reason, the group decided to purchase an Automated External Defibrillator (AED) and were trained in its use by our founder, Dr. Allan Holmes.

“I was approached at a golf tournament by one of the Knights’  members who was aware that many golf courses had AEDs, but many of the indoor basketball venues such as community centers and schools, did not.” said Holmes “This was an exceptionally bright bunch of guys who quickly picked up on the training, asked tough questions and were soon very confident in using the AED, should the need arise.”

defibrillators

This means that if one of the players were to have a sudden cardiac arrest, any of the Tuesday Knights would be there, immediately able to assist, and increase the chances of survival.

Iridia is thrilled to have provided the Knights with their AED and AED Training and training, and applauds their proactive measures. By staying active they are reducing one of the risk factors for cardiac issues, and by having an AED on hand, they are ensuring they’ll continue to play together for many more years.