Client Focus is at Our Core

Client focus

Client focus  is a big deal at Iridia. We’re always talking about them, thinking about them, and working hard for them – clients are at the forefront of everything we do. Not all of our staff are “client-facing,” in other words, we don’t all talk to or deal with clients on a daily basis, but we all know who we’re working for!

At our monthly staff meetings we report on each of our service areas, and without fail, those reports include how we are meeting our clients’ needs, or where we might need to develop new and creative ways to meet their needs.

Our founder, Dr. Allan Holmes, told the staff the story of how and why he started Iridia  17 years ago. It was to meet a need, and meeting client needs continues to be the heartbeat of Iridia today. Our philosophy of being responsive to client needs shows up in how we hire, how we focus our teams, and how we structure the company.



We want to be #1 in our clients’ eyes. We want their trust so that they keep doing business with us and speak well of us in the industry. Client focus takes hard work and we’re 100% committed to it.