SCA Awareness – When an Apple Isn’t Apple

If someone were to ask you “what is the first thing that comes to mind when you think of October?” Three likely responses would be:

  • Thanksgiving
  • Halloween
  • My Birthday (if your birthday is in October that is)

October - SCA Awareness

At Iridia, we don’t want to forget about those days, but we would like to see a fourth option. If you’re ever asked that question, we hope you will say “October is Sudden Cardiac Arrest (SCA) Awareness Month.”

Why is SCA a big deal? You may be thinking “why do we need more awareness? Every movie or crime show out there throws a cardiac arrest into their plot.” You are right, however, we know Hollywood isn’t always accurate and we have the statistics to back that claim up!

The most important thing to know is sudden cardiac arrest is not a type of heart attack, that’s like comparing Apples and Oranges. SCA occurs when the heart has an “electrical malfunction” and stops pumping blood to the rest of the body. A heart attack occurs when the heart has a “plumbing problem” where a blockage prevents the flow of blood to the heart. That’s a big difference.

If you’re like 70% of the population, you didn’t know that.

SCA Awareness

As a leader in the development of medical education; it is our responsibility to help spread SCA Awareness. We believe by learning about SCA you can understand the importance of knowing the difference and even help prevent and treat SCA. Knowing the difference, combined with the right tools such as knowledge of CPR and an Automatic External Defibrillator (AED), you can administer life saving care to those who need it.

Learn more about SCA Awareness Month and difference between apples and oranges here from the Heart Rhythm Society.

  • Save 10% on all AEDs purchased during the month! *Offer cannot be combined with any other discounts*