Iridia and London Drugs: Our First in Store Event for Heart Month

London Drugs AED CPR EventAs you may know, the month of February was Heart Month. Heart Month is an initiative from the Heart and Stroke Association focused on raising awareness for issues relating to the heart. This month is important to us and we wanted to find a unique way to raise awareness for Sudden Cardiac Arrest (SCA). London Drugs  has been a long-term partner of ours and we came together to show people how easy it is to save a life if someone is suffering an SCA.

Do You Have a Minute to Save a Life?

The premise of our event was to focus on how simple it was to use a defibrillator and the importance of practicing CPR to ensure it is correctly applied. On February 27th, we set up a booth at the front of the Park Royal London Drugs location, in order to engage with shoppers. The booth featured the Chain of Survival, a process commonly used to describe the steps to take when someone suffers a SCA.

Chain of Survival 2015

The Chain of Survival features four steps important in saving a life. Early Access focuses on ensuring that emergency services are called immediately after the situation is witnessed. Following this, CPR must be applied, Early CPR is critical to increasing survival rates. During the event, we had the Ambu Smartman on site to demonstrate to people that high quality CPR was very important to saving someone’s life. We had many people try out the Smartman, with some scores as high as 80%!

The next step in the chain is Early Defibrillation, for this, we had a training Automated External Defibrillator with us and encouraged individuals to apply the AED only following the instructions. Many people found the AED to be easy to use and felt assured knowing it guides them through the entire process. Finally once you’ve applied the AED, emergency medical services will be there. The final step, Early Advanced Care ensures that professional assistance is on location as soon as possible.

A Successful Event at London Drugs

We spent about 4 hours at the booth in London Drugs and provided guidance to around 30-40 individuals. Everyone had different questions, most of which were related to how to provide effective CPR and AED use. We had a great time working together with London Drugs to make the event happen. The event was a great success and we look forward to hosting other activities in the future.

 

Do You Have a Minute to Save a Life?

If you had one minute to learn how to save someone’s life, would you take that opportunity? 

Iridia is excited to announce that we’re teaming up with London Drugs to deliver an in-store “Save a Life” awareness campaign at London Drugs West Vancouver. At the event, participants will be able to test their CPR skills and learn how to correctly apply an Automated External Defibrillator (AED). The goal is to raise awareness for Sudden Cardiac Arrest (SCA) and help individuals better understand the steps involved when responding to an SCA.Chain of Survival - CPR Awareness

SCA is one of the leading causes of death in North America, with over 40,000 deaths in Canada annually. Many people do not know that a lifesaving device called an Automated External Defibrillator can greatly increase the chances of survival by up to 70% when used correctly. On average, every 1 minute delay in defibrillation will reduce survival rates by 7% to 10%. The sooner an individual responds to a Sudden Cardiac Arrest, the higher the chances of survival.

We’ve partnered with London Drugs because they’re a pioneer when it comes to implementing a workplace AED program. London Drugs was the first major retailer in Canada to put AEDs into all of their stores and they have trained over 1,000 employees in CPR and the use of an AED. Each London Drugs store has an AED located in the pharmacy and the front door of every store has a window sticker indicating that the location is equipped with an AED.

Event Details:LD Event

We hope you’ll join Iridia and London Drugs in understanding the importance of knowing the steps required to save a life if someone suffers a Sudden Cardiac Arrest.

 

UBC AED Program Launches with 81 Defibrillators

Sudden Cardiac Arrest Survival RatesIn Canada, 35,000 to 45,000 people die of sudden cardiac arrest (SCA) each year. Unlike a heart attack, which is caused by a blockage in an artery, SCA results from an electrical malfunction of the heart. The only effective treatment is a shock by an Automated External Defibrillator (AED). Recognizing the link between increased survival rates in SCA victims and the prompt use of a defibrillator, the Heart and Stroke Foundation has recommended that all Canadians:

  • have widespread access to automated external defibrillators
  • be trained and encouraged to apply CPR and AED skills when needed

The UBC AED Program

When applied to the workplace, these recommendations entail implementing a program that makes AEDs readily available and ensuring that staff are well-prepared to use them when necessary. For these reasons, we’re pleased to have partnered with the University of British Columbia (UBC) to implement their campus-wide public access to defibrillation AED program.

Since 2004, Iridia has worked with UBC on a variety of initiatives including AED fulfilment and accessory replacement, ACLS training for the Department of Dentistry and PALS training for the Department of Anesthesiology. Drawing from our experience in having placed over 3,000 AEDs, we’ve helped UBC create an AED program consisting of three indispensable components:

  1. The AED devices, accessories and servicing

A total of 81 LIFEPAK CR PLUS AEDs (with accessories) are being installed for the UBC AED Program and will be placed in cabinets throughout the campus. The LIFEPAK CR PLUS AED was chosen for the program because it’s easy to use and maintain. Benefits of the LIFEPAK CR PLUS include:

  • Ready to use out of the box
  • Ease of use, simply open the lid, place electrodes and the LIFEPAK will do the rest
  • Increased chance of survival by automatically escalating energy as needed
  • Easy transition to EMS teams who also use LIFEPAK AEDs
  • Automated self-tests ensuring the device is ready to use
  1. Initial and ongoing training

Managing a cardiac arrest involves more than merely “pushing the button” on an AED. Respondents must be able to recognize an arrest, perform CPR, use a defibrillator properly and understand each link in the chain of survival. A number of UBC staff/faculty will receive an AED orientation and AED/CPR training over the coming months.

Chain of Survival 2015

  1. Program Management

Iridia’s customized UBC AED Program is designed to maximize the value of the AEDs placed around the UBC campus. Our program consists of the following components:

  • Integrating AEDs into an emergency response plan
  • AEDs registered and databased at Iridia
  • Liaising with local EMS providers
  • AED Troubleshooting and servicing
  • Post-incident support
  • Physician consultation

UBC is a great example of a public access AED program for the campus and local community. “Iridia Medical is thrilled to be partnering with UBC on the delivery of their fully-comprehensive, campus-wide AED Program.  Their industry-leading program will  position them for the best possible outcome should anyone on campus suffer a Sudden Cardiac Arrest,” – Julie Turley, AED Programs Manager, Iridia Medical.

Since 1998, Iridia has overseen the training and certification of over 10,000 lay rescuers in the use of AEDs. We currently provide medical direction to over 300 clients including 125+ fire rescue services.

 

Our Medical Education Platform Expands!

Medical Education

We are excited to announce the newest update to our medical education programs: The new Learning Studio!

During the summer and fall of 2014, Iridia Medical worked on finding a dedicated space to host educational programs. The new classroom is located near our headquarters and is dedicated entirely to our educational programs. With an open classroom design and two breakout rooms for group work, we’ve created an optimal learning environment. Additionally, the space features an office for instructor privacy and a kitchen for student comforts.

The self-contained space is a great example of one of the many innovative advances our Education Department has showcased for the New Year.

Medical Education at IridiaMedical Education Stats

Iridia Medical provides engaging, practical emergency medical training to healthcare personnel and lay rescuers. Rooted in best practices, content is delivered by highly experienced medical professionals, who balance learner skill, knowledge, and experience.

Our courses and workshops meet and exceed all recommendations from:

Medical Education Recommendations

To provide the highest quality medical education, all of our workshops can be customized to meet your organization’s targeted educational needs and booked for private groups across British Columbia.

To view the schedule, please visit our website, www.iridiamedical.com or contact us directly to discuss the possibilities of developing a course specialized for your group and to register for any of our courses below.

 

Free CPR and AED Training Events!

If someone dropped to the ground in front of you in sudden cardiac arrest, would you know what to do? Unfortunately, many would not.

A person suffering a sudden cardiac arrest needs immediate help with CPR and an AED (automated external defibrillator). Early CPR and AED use within the first minute doubles the chance of survival.

The Heart and Stroke Foundation wants to improve survival rates by teaching more people CPR and AED use, so that when someone has a cardiac arrest, there will be someone close by who knows what to do.

You can do your part. You can be ready to save a life.

The Heart and Stroke Foundation is offering three regional CPR/AED training events in BC in November. Everyone is welcome to take the free training. You can join them and bring your friends and family. Events will also have blood pressure checks and information on healthy lifestyles.

Free CPR and AED Training Event Information (click on enlarge):

Free CPR Vancouver

For information, please contact:

Shelley Parker
Heart and Stroke Foundation, Resuscitation Program Manager
778.372.8001      sparker@hsf.bc.ca

 

SCA Awareness Month at Iridia Medical

SCA Awareness Month

SCA Awareness Month

Every October is SCA Awareness month. Originally founded as an initiative by the Heart Rhythm Society, it’s become an opportunity to raise awareness on an important subject. Annually, 40,000 Canadians and 350,000 Americans die from Sudden Cardiac Death. Currently, survival rate is still low with 8-11% for out of hospital cases. As survival rate can be increased with the application of an AED, the primary issue is raising public awareness for AED locations and education on how to use them.

As you may recall from last year’s post, Sudden Cardiac Arrest is not a heart attack. A campaign, spearheaded by the Heart Rhythm Society created the imagery of comparing Apples to Oranges. The simple message was that heart attacks and SCA situations must be handled differently as they are not the same disorder.

Over the next year we are working to develop various initiatives to bring the issue of Sudden Cardiac Arrest into the public eye. One of our most recent initiatives is the Tour D’Iridia where our rider Michael Galasso toured Vancouver Island on a bike, visiting 18 different PAD Program locations. The goal of the tour was to verify that the employees responsible understood how to use the device, while raising awareness of the BC PAD program. We’re also developing a unique AED survival story video to further shed light on people who have survived a cardiac arrest as a result of properly trained individuals and quick responses.

As always, we want to ensure the people are aware of the number of Public Access defibrillators available through our AEDs Everywhere map. If you have spotted any AED’s, snap a photo and send it our way and we’ll be more than happy to add it to our map!

As Sudden Cardiac Arrest Awareness month is important to us, we’ll be donating 10% of our new AED sales to the Heart and Stroke Foundation of BC and Yukon.

We’re offering 2 specials SCA Awareness Month:

SCA Awareness Month

Proudly Supporting CPR Awareness Month

CPR Training at NASA

A Staggering Statistic

You’re walking home from a night out with friends. At a bus stop, the person in front of you simply falls to the ground, no breathing, no pulse. Would you know what to do? More importantly, would you know how to do it?

In Canada, nearly 20,000 people go into cardiac arrest outside of hospital every single year and less than 10 percent of those survive. Why? Because 75 percent of those people do not receive immediate CPR, even though bystanders are watching it happen. This is because too many people are afraid of “doing it wrong” and harming the person.

The majority of Canadians say they would recognize the signs if someone were experiencing a cardiac emergency, but fewer than half say they have the skills to help. The truth is you can’t hurt someone who is in cardiac arrest, and not doing anything will likely lead to a tragic outcome.

 

Make a Difference

If you had been trained in how to administer CPR, you would have been able to help that person at the bus stop get the immediate, life-saving assistance they needed until professional help could arrive. The more people who get CPR training, the more confident bystanders will be in effectively administering CPR. Used in conjunction with an AED, this can double a person’s chance of survival.

November is CPR Month and the Iridia team urges everyone to become certified in CPR or re-certify if their certification has lapsed (see why you should re-certify now). 

Start Your Training Today

CPR training is at the core of Iridia’s mission to prepare people to respond to emergencies with the very best versions of themselves. We offer training to organizations who wish to prepare their team members to respond effectively to a cardiac emergency. It is our hope that widespread training will lead to more effective bystander CPR, and more saved lives.

Our programs can be delivered in our classroom, or at the client’s location. We will work with any existing emergency preparedness or medical emergency response plans already in place.

Iridia offers two training options – initial CPR training (CAM-I) and a re-certification course (CAM-R). Our courses are hands-on, interactive, and are delivered in a low stress environment by experienced, well-respected instructors.

Are you a leader in your organization interested in equipping your team with life-saving skills? We can help.

In recognition of CPR Month and our goal of training as many people as possible in effective CPR, we are offering a discount of 10% on Cardiac Arrest Management (CAM) courses booked during the month of November.

Learn more about our Course Offerings

 

Print Your Own CPR Poster On Us!CPR Poster

 

A CPR Save In Our Own Backyard

Iridia wants to recognize Kelsey (daughter of Iridia’s HR Manager, Ingrid Vaughan), for receiving a Civic Service Award from the Victoria Police Department for performing life-saving CPR on a friend who had stopped breathing and had no vital signs. While Kelsey was not trained in CPR, she quickly called 911 and with the help of the dispatcher, was able to follow CPR instructions until police arrived on the scene.

At the Award ceremony on October 2nd, the media asked Constable Sean Millard, who assisted Kelsey at the scene, why the Police Department chose her for this award. He said that her willingness to get involved, quick thinking in the face of trauma, working with the dispatcher to correctly perform CPR without any training, and her ability to step away once help arrived and calmly assist the officers with gathering vital information on the incident, made her an exceptional individual.

Civic Service Award from the Victoria Police

Kelsey is joined by Constable Sean Millard (left) and Chief Constable Jamie Graham (right)

This event underscores the importance of being prepared with CPR for emergency situations, but also the call to action for citizens who come upon situations like this, to do what they can to help.

Kelsey’s actions saved the life of a 25 year old woman and we’re proud of her for acting decisively in an emergency with the very best version of herself.

Watch a news clip from the ceremony here.

 

 

What is an Automated External Defibrillator?

Iridia pioneered the first public-access Automated External Defibrillator (AED) program in British Columbia and we have remained passionate about AEDs. Since our start in 1998, we have become a leading distributor of AEDs and have placed AEDs in almost all places imaginable.

What are Automated Defibrillators and why are they so important?

Automated External Defibrillators

An AED is a portable device that delivers an electric shock to the heart. This shock can stop an irregular heart rhythm due to sudden cardiac arrest (SCA) and restore a normal rhythm. SCA is a condition in which the heart suddenly and unexpectedly stops beating. If this happens, blood stops flowing to the brain and other vital organs.

Up to 40,000 cardiac arrests occur each year in Canada alone. Without rapid treatment, most of these cardiac arrests will result in death. After more than 12 minutes of an irregular rhythm, the survival rate from cardiac arrest is less than 5%. On average, every 1 minute delay in defibrillation will reduce survival rates by 7% to 10%. However, the combined use of CPR and an AED may increase the rate of survival to 75% or more.

Cardiac Arrest Survival Rates

Thankfully the complicated and cumbersome defibrillators of the past are gone. Today, defibrillators used in public places and in the home are automated, portable and easy to use. They are no longer limited to the emergency room. AED advances have made it possible for more people to respond to a medical emergency where defibrillation is required.

How does an AED work?

A built-in computer analyses the victim’s heart rhythm through two electrode pads. The computer then calculates whether defibrillation is needed. If it is, a recorded voice tells the rescuer to administer a shock. This shock stuns the heart and stops all activity and gives the heart a chance to resume beating effectively. Instructions will guide the user through the process.

Who can use an AED?

AEDs are designed to help people with minimal training use them safely in tense, emergency situations. They have numerous built-in safeguards and are designed to deliver a shock only if necessary.

Where should AEDs be placed?

All first-responders, including paramedics, law enforcement, fire rescue personnel should have access to an AED. 

Defib Place Icons

Additionally, AEDs should be placed in public areas such as sports arenas, golf courses, gated communities, airports, office complexes, doctors’ offices and any other public or private place where large numbers of people gather. Learn more about Why You Need Access to a Defibrillator.

If you need Tools to Save Lives, visit us at www.iridiamedical.com and learn about our:

  • industry-leading AED units
  • AED training for lay rescuers and professionals
  • unique medical direction packages
  • provincial leading AED programs

 

Iridia Supporting the Teaching of CPR and AED Skills to Terrace and Kitimat Youth

Furthering our partnership with the ACT Foundation, Iridia recently helped to bring CPR and Automated External Defibrillator (AED) training to Caledonia Senior Secondary School in Terrace and Mount Elizabeth Middle/Secondary School in Kitimat.  In total, seven teachers across the two schools attended the teacher-training workshop which was held in Terrace on 25 June, 2013.

The workshop was delivered by BCAS’ paramedic, Gil Kurtz, who was supported by the Deputy Chief of the Kitimat Fire Department, Pete Bizarro.  Both gentleman generously volunteered their time to teach the workshop.  Iridia’s support comprised the donation of equipment – including AED training units and AEDs – along with the provision of funding for the AED mannequins and program resources. 

As a result of this teacher-training, approximately 350 students will be trained annually by their teachers to use these life-saving skills.  Janine Dethlefs from Iridia was also in attendance to speak to the teachers about the work that Iridia does and the importance of having as many people as possible trained in CPR and AED use.

 

CPR Training

Click to watch the segment from CFTK TV

Not that this importance isn’t already understood by the teachers and students at Caledonia Senior Secondary School.  A few years ago, a life was saved by a student from Caledonia when a gentleman in Walmart suffered a sudden cardiac arrest.  With no other adult close by who was able to respond, the student acted quickly, engaging his CPR skills and knowledge. Fortunately, the outcome was a happy one and shows that these skills, once learned, can be invaluable.

This is just one example of how sudden cardiac arrest can occur anywhere, at any time.  With eight in 10 out-of-hospital cardiac arrests occurring at home or in public places, empowering youth with CPR training as part of their high school education will help increase citizen CPR response rates over the long term.

Check out the following link for more information about the ACT Foundation.

http://www.actfoundation.ca/index2.cfm