Announcing the LIFEPAK 500 AED Trade-in Program

LIFEPAK 500 Trade-In

WHY THIS PROMOTION?

  • All LIFEPAK 500s are currently out of warranty and Physio-Control discontinued Technical Service Support (parts and repair) on January 31, 2015
  • It is time for customers to upgrade all LIFEPAK 500s to new AEDs that are currently under manufacture warranty and are supported for Technical Service Support

LIFEPAK 500 PROMOTION DETAILS:

Customers who trade-in their LIFEPAK 500 AED will receive a $250 trade-in rebate when they purchase a Physio-Control LIFEPAK CR Plus AED or a LIFEPAK 1000 AED as an upgrade. This manufacturer promotion is time sensitive. The LIFEPAK 500 Trade-In Program ends on Friday, April 24, 2015.

To learn more about this limited time promotion, receive a quote or to place an order, please contact Iridia’s AED Sales Department at the following:

 

SCA Awareness Month at Iridia Medical

SCA Awareness Month

SCA Awareness Month

Every October is SCA Awareness month. Originally founded as an initiative by the Heart Rhythm Society, it’s become an opportunity to raise awareness on an important subject. Annually, 40,000 Canadians and 350,000 Americans die from Sudden Cardiac Death. Currently, survival rate is still low with 8-11% for out of hospital cases. As survival rate can be increased with the application of an AED, the primary issue is raising public awareness for AED locations and education on how to use them.

As you may recall from last year’s post, Sudden Cardiac Arrest is not a heart attack. A campaign, spearheaded by the Heart Rhythm Society created the imagery of comparing Apples to Oranges. The simple message was that heart attacks and SCA situations must be handled differently as they are not the same disorder.

Over the next year we are working to develop various initiatives to bring the issue of Sudden Cardiac Arrest into the public eye. One of our most recent initiatives is the Tour D’Iridia where our rider Michael Galasso toured Vancouver Island on a bike, visiting 18 different PAD Program locations. The goal of the tour was to verify that the employees responsible understood how to use the device, while raising awareness of the BC PAD program. We’re also developing a unique AED survival story video to further shed light on people who have survived a cardiac arrest as a result of properly trained individuals and quick responses.

As always, we want to ensure the people are aware of the number of Public Access defibrillators available through our AEDs Everywhere map. If you have spotted any AED’s, snap a photo and send it our way and we’ll be more than happy to add it to our map!

As Sudden Cardiac Arrest Awareness month is important to us, we’ll be donating 10% of our new AED sales to the Heart and Stroke Foundation of BC and Yukon.

We’re offering 2 specials SCA Awareness Month:

SCA Awareness Month

Tour D’Iridia: Day 1!

Logo 2As announced last week, today is the official start of Michael Galasso’s Tour D’Iridia! We’re excited to see finally have this project move forward after many months of careful preparation.

To begin, we want to share Michael’s tour schedule with you. If you live near an area he will be stopping at, we hope you can stop by and encourage him along the way.

 

Day 1 – September 29th

Day 2 – September 30th

Day 3 – October 1st

Day 4 – October 2nd

Day 5 – October 3rd

OLYMPUS DIGITAL CAMERA

As you can see, Michael has a very packed schedule for 5 days straight. At each stop he will be meeting with people who are responsible for the AED, and ensuring they’re comfortable using the device if they ever need to. During his trip, he will be documenting all of his visits and we’ll be posting these shots on our social media pages.

During our event, we’ll be posting information about Michaels whereabouts, infographics, real time updates and more. Keep your eyes out as we’ll also be hosting a social media quiz. The person who answers the most questions correctly will win a $25 donation to the Heart and Stroke Foundation in their name!

 

If you’d like to stay up to date, make sure to join us on our Facebook page where all the action will be happening!

Announcing the Tour D’Iridia!

Updates: Day 1 – Tour Schedule

Logo 2

Bicycles, Automated External Defibrillators, and Vancouver Island: What do they have in common?  Iridia Medical, of course!  We are an organisation that is passionate about AEDs, our customers, innovation, and we thrive on challenges. So why wouldn’t we combine all these elements into a different approach to living our values?

Today we are proud to launch a new corporate initiative – the first ever Tour D’Iridia. It is a 5 day, 400km cycle tour of the Southern Vancouver Island region. The tour focuses on visiting BC PAD Program locations, drawing attention to the program and raising general awareness of AEDs in the communities.

The Tour has its roots in Iridia’s appointment as the AED distributor to the Heart & Stroke Foundation’s BC Public Access to Defibrillator Program (PAD). To date, 237 devices have been placed, 20 of these in southern Vancouver Island. Apart from supplying the Powerheart AED G3 Plus devices, Iridia is also responsible for providing ongoing technical and customer support.  At each location our Tour Ambassador, Michael Galasso will perform a technical check-in on the device, gather feedback about the devices and answer questions.

On Monday 29 September, Michael will cross the Georgia Strait by ferry.  His bike tour will begin in Saanichton, connecting with the 19 Program Coordinators between there and Qualicum Beach.  He will be making his way via Oak Bay, Langford, Sooke, Mill Bay, Duncan, Lake Cowichan, Chemainus, Ladysmith, Lantzville, Parksville, Port Alberni to Nanaimo, finishing the tour on the 3rd of October.

mikeMichael’s travels will be fuelled by social media and your support.  Make a point of following his progress each day by checking Iridia Medical’s Facebook and Twitter feeds.  Learn about the communities he will be travelling through, see his visit photos and other posts from along the route, and find out about AEDs in the area.  Check in often, like, comment and share as much as you want, because there will the chance to win a prize – but only if you are observant and participate!

Michael is no stranger to cycling.  Over the past few years he has raced in road and cyclocross events for Vancouver’s Escape Velocity Racing Team, and in between has cycled the mountains of British Columbia, the iconic Stelvio pass in Italy, the rolling green fields of Ireland, and the cyclist friendly streets of the Netherlands.  He just completed the Gran Fondo’s newest challenge, the Forte, which added an ascent and decent of Vancouver’s Cypress Mountain (900m above sea level) on the route from Vancouver to Whistler.

“I am excited to be part of this tour. Biking is the easiest way to get physical exercise, no matter your age or fitness level. It does not damage the environment, and gives you lots of time to think and reflect. Using a bicycle to travel through Vancouver Island will give me a chance to see all the places in between the major stops, and provide endless opportunities to stop and take in the view.”

With over 5000km cycled this year, Michael is looking forward to taking on the roads of Vancouver Island, meeting the people that makeup these coastal communities and raising awareness about these live saving devices.

Mark the dates – 29 September to 3 October, and if you are in the area, feel free to cheer Michael on as he passes by! To learn more about the BC PAD Porgram, please visit: https://www.bcpadprogram.ca/

 

Proudly Supporting CPR Awareness Month

CPR Training at NASA

A Staggering Statistic

You’re walking home from a night out with friends. At a bus stop, the person in front of you simply falls to the ground, no breathing, no pulse. Would you know what to do? More importantly, would you know how to do it?

In Canada, nearly 20,000 people go into cardiac arrest outside of hospital every single year and less than 10 percent of those survive. Why? Because 75 percent of those people do not receive immediate CPR, even though bystanders are watching it happen. This is because too many people are afraid of “doing it wrong” and harming the person.

The majority of Canadians say they would recognize the signs if someone were experiencing a cardiac emergency, but fewer than half say they have the skills to help. The truth is you can’t hurt someone who is in cardiac arrest, and not doing anything will likely lead to a tragic outcome.

 

Make a Difference

If you had been trained in how to administer CPR, you would have been able to help that person at the bus stop get the immediate, life-saving assistance they needed until professional help could arrive. The more people who get CPR training, the more confident bystanders will be in effectively administering CPR. Used in conjunction with an AED, this can double a person’s chance of survival.

November is CPR Month and the Iridia team urges everyone to become certified in CPR or re-certify if their certification has lapsed (see why you should re-certify now). 

Start Your Training Today

CPR training is at the core of Iridia’s mission to prepare people to respond to emergencies with the very best versions of themselves. We offer training to organizations who wish to prepare their team members to respond effectively to a cardiac emergency. It is our hope that widespread training will lead to more effective bystander CPR, and more saved lives.

Our programs can be delivered in our classroom, or at the client’s location. We will work with any existing emergency preparedness or medical emergency response plans already in place.

Iridia offers two training options – initial CPR training (CAM-I) and a re-certification course (CAM-R). Our courses are hands-on, interactive, and are delivered in a low stress environment by experienced, well-respected instructors.

Are you a leader in your organization interested in equipping your team with life-saving skills? We can help.

In recognition of CPR Month and our goal of training as many people as possible in effective CPR, we are offering a discount of 10% on Cardiac Arrest Management (CAM) courses booked during the month of November.

Learn more about our Course Offerings

 

Print Your Own CPR Poster On Us!CPR Poster

 

SCA Awareness – When an Apple Isn’t Apple

If someone were to ask you “what is the first thing that comes to mind when you think of October?” Three likely responses would be:

  • Thanksgiving
  • Halloween
  • My Birthday (if your birthday is in October that is)

October - SCA Awareness

At Iridia, we don’t want to forget about those days, but we would like to see a fourth option. If you’re ever asked that question, we hope you will say “October is Sudden Cardiac Arrest (SCA) Awareness Month.”

Why is SCA a big deal? You may be thinking “why do we need more awareness? Every movie or crime show out there throws a cardiac arrest into their plot.” You are right, however, we know Hollywood isn’t always accurate and we have the statistics to back that claim up!

The most important thing to know is sudden cardiac arrest is not a type of heart attack, that’s like comparing Apples and Oranges. SCA occurs when the heart has an “electrical malfunction” and stops pumping blood to the rest of the body. A heart attack occurs when the heart has a “plumbing problem” where a blockage prevents the flow of blood to the heart. That’s a big difference.

If you’re like 70% of the population, you didn’t know that.

SCA Awareness

As a leader in the development of medical education; it is our responsibility to help spread SCA Awareness. We believe by learning about SCA you can understand the importance of knowing the difference and even help prevent and treat SCA. Knowing the difference, combined with the right tools such as knowledge of CPR and an Automatic External Defibrillator (AED), you can administer life saving care to those who need it.

Learn more about SCA Awareness Month and difference between apples and oranges here from the Heart Rhythm Society.

  • Save 10% on all AEDs purchased during the month! *Offer cannot be combined with any other discounts*

 

Iridia Supporting the Teaching of CPR and AED Skills to Terrace and Kitimat Youth

Furthering our partnership with the ACT Foundation, Iridia recently helped to bring CPR and Automated External Defibrillator (AED) training to Caledonia Senior Secondary School in Terrace and Mount Elizabeth Middle/Secondary School in Kitimat.  In total, seven teachers across the two schools attended the teacher-training workshop which was held in Terrace on 25 June, 2013.

The workshop was delivered by BCAS’ paramedic, Gil Kurtz, who was supported by the Deputy Chief of the Kitimat Fire Department, Pete Bizarro.  Both gentleman generously volunteered their time to teach the workshop.  Iridia’s support comprised the donation of equipment – including AED training units and AEDs – along with the provision of funding for the AED mannequins and program resources. 

As a result of this teacher-training, approximately 350 students will be trained annually by their teachers to use these life-saving skills.  Janine Dethlefs from Iridia was also in attendance to speak to the teachers about the work that Iridia does and the importance of having as many people as possible trained in CPR and AED use.

 

CPR Training

Click to watch the segment from CFTK TV

Not that this importance isn’t already understood by the teachers and students at Caledonia Senior Secondary School.  A few years ago, a life was saved by a student from Caledonia when a gentleman in Walmart suffered a sudden cardiac arrest.  With no other adult close by who was able to respond, the student acted quickly, engaging his CPR skills and knowledge. Fortunately, the outcome was a happy one and shows that these skills, once learned, can be invaluable.

This is just one example of how sudden cardiac arrest can occur anywhere, at any time.  With eight in 10 out-of-hospital cardiac arrests occurring at home or in public places, empowering youth with CPR training as part of their high school education will help increase citizen CPR response rates over the long term.

Check out the following link for more information about the ACT Foundation.

http://www.actfoundation.ca/index2.cfm

 

Iridia Ignites the 2013 BC Fire Expo

It’s a wrap – this year’s Fire Chiefs’ Association of BC Conference and Expo in Penticton was a great success! With Iridia acting as the medical director to over 145 departments in BC, the fire expo offered an excellent opportunity to network with fire services personnel and provided the chance to  reconnect with so many industry leaders from across the province.

Our resident fire expert, Steve Nordin, was front and center on the trade show floor – demonstrating Iridia’s Fire Services AED Program and Fire Rescue Physician Advisory Services.

Also on hand was Physio-Control’s TrueCPR – a device that helps optimize manual CPR performance with the real-time feedback. If you would like to know more, we will be profiling TrueCPR next week, make sure to check back with us then.

truecpr at the bc fire expo

On behalf of the entire Iridia team, we would like to thank the FCABC and their event sponsors for hosting such a quality event. We look forward to seeing you all again for the 2014 fire expo, and in the meantime, stay safe!

 

Public Access to Defibrillation (PAD) Around the World

Iridia Medical is a proud partner of the Heart and Stroke Foundation’s PAD program. Over the past decade and a half many countries have worked to develop programs that facilitate the public’s access to Automatic External Defibrillators (AEDs). In order to develop an innovative public access to defibrillation program for BC, the Heart and Stroke Foundation surveyed a variety of national and international PAD programs. We are excited to be part of this exceptional project that will ultimately save the lives of countless British Columbians. To celebrate BC’s PAD Program, we decided to take a look around the globe to see how different Public Access to Defibrillation programs were able to create positive impacts in their communities.

Public Access to Defibrillation

Canada

Canada has a few provincial PAD programs. The Ontario PAD program has been active since 2007, and they have installed around 3000 publically accessible AEDs. Over the next few years, and with the help of additional provincial funding Ontario is planning on installing another 2500 Public AEDs. Today, over 40 lives have been saved by publically accessible AED’s in Ontario.

United States

In the United States, many cities have developed their own PAD programs. San Diego started “Project Heartbeat” in 2001. The initial goal of their program was to place 250 AEDs in public places throughout the city in time for the 2003 Superbowl. San Diego managed to exceed their goal by placing 550 publically accessible AED units in that time frame. San Diego is working to make AEDs prevalent in public places as Fire Extinguishers currently are. San Diego’s AED of choice is the Powerheart AED G3 Automatic; an AED that Iridia Medical is also proud to carry in our product line. Today, Project Heartbeat has saved 107 lives in the Greater San Diego area.

Powerheart AED G3

In Florida, the City of Miami/DADE fire-rescue department developed the “Team for Life” program in an effort to promote public access to defibrillators in the region. The fire-rescue department provides funding, training, equipment and program management for the public AED program. Miami/DADE has also worked to create one of the largest public access to Defibrillator initiatives in the world by equipping 1900 Police vehicles with Lifepak 500 AEDs.

Spain

In 2011, Spain became the first country in the European Union to start a PAD Program. The Territory of Girona, Spain intends to install 500 fixed AEDs and 150 portable AED units throughout the region. Spain has chosen to install the Powerheart G3 Plus Automatic AED on busy street corners and in public buildings. 

Australia

Meanwhile in the Southern hemisphere, Saint John’s Ambulance Australia started the community based “Heart Start” program. This program was begun in 2004 and provides guidance for public institutions seeking to incorporate an AED into their facilities. To date, this program has saved 19 lives. In 2012, Saint Johns Ambulance began offering subsidized AED’s to the public. They have received an overwhelming amount of public support for their program and they are hoping to see it grow dramatically in the future.

Hong Kong

Moving into Asia, on March 11th 2007, the Hong Kong College of Cardiology in conjunction with the Lan Kwai Fong Association installed their first AED in a public place, as part of their “Heart-Safe Place” program. In the program’s first year, over 100 AEDs were installed in places ranging from community centers and sports arenas to amusement parks.

Japan

Since 2004, Japan has been working to incorporate AED’s into their communities. When the program began there were approximately 9906 publicly accessed defibrillators in Japan. Due to a number of public and private initiatives, by 2007 the number of community based AEDs had risen to about 88,265. A study conducted on the Japanese PAD initiative found that the increase in public access to defibrillators was shown to dramatically improve an individual’s chances of surviving a cardiac event .

Iridia Medical is very proud to be part of the BC-PAD program and we are very excited to be joining these other locations in an effort to bring accessible AEDs to the public.

[1] Kitamura, T., et.al. “ nationwide Public-Access to Defibrillators in Japan” New England Journal of Medicine, (March 18, 2010) http://www.nejm.org/doi/full/10.1056/NEJMoa0906644

An Automated External Defibrillator (AED) Saves Another Life

With the recent launch of the province-wide Public Access Defibrillation (PAD) Program, news of an AED save in Toronto couldn’t have come at a better time. Since 2006, the public defibrillator program in Ontario, funded by the Heart and Stroke Foundation has saved 48 lives.

Public Access Defibrillation

Now it is our turn here in BC. With the PAD program underway, we can expect the same impact, as articulated by Health Minister Margaret MacDiarmid, we will be to “save hundreds of lives”. Indeed, with increased access to AEDS, each of the 2000 SCA deaths reported annually in BC has the potential to be avoided.

The team here at Iridia Medical is excited to play an ongoing role with the HSFBC and PAD program, we hope to see many lives saved.

Toronto AED Save

TORONTO, Feb. 13, 2013 /CNW/ – Once again, AEDs and CPR have proven their worth as a Toronto man is alive today thanks to the quick actions of bystanders. 

On Sunday, January 13, a 51-year-old Toronto-area resident Paul Poce was playing hockey at the Malvern Recreation Centre when he collapsed to the ice after suffering a cardiac arrest. His son Ben Poce, who also works as a paramedic for Peel Regional Paramedic Services, immediately rushed to his father’s side. Recognizing the signs and symptoms of cardiac arrest, Poce called out to his teammates to dial 9-1-1, instructed his friend Shawn Nichols to start chest compressions, while he retrieved the on-site AED. 

Read the full story

CPRAbout the Heart and Stroke Foundation:

The Heart and Stroke Foundation (heartandstroke.ca), a volunteer-based health charity, leads in eliminating heart disease and stroke, reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy.