February has been an exciting month here at Iridia. Our AED giveaway is in full swing and we are thrilled at all the great responses we have received so far. We are very excited at making a difference and being able to give away such an important device as an AED. Heart Month comes, only but once a year, and it is really great to see others taking up this cause and generating awareness.
Here’s the story by Tim Petruk in Kamloops This Week . . .
“Iridia Medical, a leading Canadian distributor of automated external defibrillators (AEDs), is giving away an AED to help raise awareness for sudden cardiac arrest (SCA).
The promotion is being held in conjunction with February’s designation as Heart and Stroke Month.
In Canada, SCA claims up to 45,000 lives each year, which translates to one cardiac arrest every 12 minutes.
The only effective treatment for SCA is the early delivery of an electric shock by an AED.
Unlike a heart attack, which is caused by a blockage in an artery and requires surgery, SCA results from an electrical malfunction of the heart.
For every one-minute delay in defibrillation, the survival rate of a sudden cardiac arrest victim decreases by seven to 10 per cent.
The major risk factor for SCA is coronary heart disease.
Other risk factors for SCA include a personal or family history of SCA or inherited disorders that makes one prone to arrhythmias, a personal history of arrhythmias, heart attack, heart failure and drug or alcohol abuse.
“Iridia Medical Services is excited about awarding an AED to a deserving winner,” said Tom Puddicombe, director of business operations at Iridia.
“We hope that this contest will generate more awareness about SCA and the value of having AEDs accessible in a cardiac-arrest emergency.”
Businesses, organizations and individuals can enter the contest by visiting the Iridiawebsite by Feb. 28 at:
Once there, a form can be accessed on which the entrant can share why they would benefit by winning the AED.
The contest winners will be short-listed by Iridia staff.
Five winners will be posted on Facebook and the public will vote to determine who wins the prize.”