SCA Awareness Month at Iridia Medical

SCA Awareness Month

SCA Awareness Month

Every October is SCA Awareness month. Originally founded as an initiative by the Heart Rhythm Society, it’s become an opportunity to raise awareness on an important subject. Annually, 40,000 Canadians and 350,000 Americans die from Sudden Cardiac Death. Currently, survival rate is still low with 8-11% for out of hospital cases. As survival rate can be increased with the application of an AED, the primary issue is raising public awareness for AED locations and education on how to use them.

As you may recall from last year’s post, Sudden Cardiac Arrest is not a heart attack. A campaign, spearheaded by the Heart Rhythm Society created the imagery of comparing Apples to Oranges. The simple message was that heart attacks and SCA situations must be handled differently as they are not the same disorder.

Over the next year we are working to develop various initiatives to bring the issue of Sudden Cardiac Arrest into the public eye. One of our most recent initiatives is the Tour D’Iridia where our rider Michael Galasso toured Vancouver Island on a bike, visiting 18 different PAD Program locations. The goal of the tour was to verify that the employees responsible understood how to use the device, while raising awareness of the BC PAD program. We’re also developing a unique AED survival story video to further shed light on people who have survived a cardiac arrest as a result of properly trained individuals and quick responses.

As always, we want to ensure the people are aware of the number of Public Access defibrillators available through our AEDs Everywhere map. If you have spotted any AED’s, snap a photo and send it our way and we’ll be more than happy to add it to our map!

As Sudden Cardiac Arrest Awareness month is important to us, we’ll be donating 10% of our new AED sales to the Heart and Stroke Foundation of BC and Yukon.

We’re offering 2 specials SCA Awareness Month:

SCA Awareness Month