Iridia and London Drugs: Our First in Store Event for Heart Month

London Drugs AED CPR EventAs you may know, the month of February was Heart Month. Heart Month is an initiative from the Heart and Stroke Association focused on raising awareness for issues relating to the heart. This month is important to us and we wanted to find a unique way to raise awareness for Sudden Cardiac Arrest (SCA). London Drugs  has been a long-term partner of ours and we came together to show people how easy it is to save a life if someone is suffering an SCA.

Do You Have a Minute to Save a Life?

The premise of our event was to focus on how simple it was to use a defibrillator and the importance of practicing CPR to ensure it is correctly applied. On February 27th, we set up a booth at the front of the Park Royal London Drugs location, in order to engage with shoppers. The booth featured the Chain of Survival, a process commonly used to describe the steps to take when someone suffers a SCA.

Chain of Survival 2015

The Chain of Survival features four steps important in saving a life. Early Access focuses on ensuring that emergency services are called immediately after the situation is witnessed. Following this, CPR must be applied, Early CPR is critical to increasing survival rates. During the event, we had the Ambu Smartman on site to demonstrate to people that high quality CPR was very important to saving someone’s life. We had many people try out the Smartman, with some scores as high as 80%!

The next step in the chain is Early Defibrillation, for this, we had a training Automated External Defibrillator with us and encouraged individuals to apply the AED only following the instructions. Many people found the AED to be easy to use and felt assured knowing it guides them through the entire process. Finally once you’ve applied the AED, emergency medical services will be there. The final step, Early Advanced Care ensures that professional assistance is on location as soon as possible.

A Successful Event at London Drugs

We spent about 4 hours at the booth in London Drugs and provided guidance to around 30-40 individuals. Everyone had different questions, most of which were related to how to provide effective CPR and AED use. We had a great time working together with London Drugs to make the event happen. The event was a great success and we look forward to hosting other activities in the future.

 

Heart Month 2015, Spread the Word!

Heart Month 2015It is a little known fact that heart disease and stroke take one life every 7 minutes and, astonishingly, 90 percent of Canadians have at least one risk factor.

With obesity, high blood pressure and diabetes on the rise, it is expected that the incidence of heart disease and stroke will swell in upcoming generations. Lifestyle changes have led to sedentary work environments, poor diets, high sodium intake and increased stress which all contribute to heart disease. We are facing what the Heart and Stroke Foundation calls the “perfect storm.”

Heart Disease Facts 

  • Everyday, heart disease and stroke lead to nearly 1,000 hospital visits.
  • Heart disease and stroke rob Canadians of nearly 250,000 potential years of life
  • Heart disease and stroke kills more women than men, a fact that many women may not realize.
  • Today, less than 10% of children meet recommended physical activity guidelines and less than half eat the recommended fruit and vegetables for optimum health.

Heart Month 2015

Today, you can make a difference by celebrating Heart Month 2015 and eliminate preventable heart disease. For over 60 years, the Heart and Stroke Foundation has organized Heart Month, one of the largest fundraising campaigns in Canada in the battle against these two killers.

Heart Month brings together tens of thousands of Canadians who volunteer and donate to raise funds for this worthy cause – funds which will help support life-saving research and the raising of awareness of heart disease and stroke within the community. Learn how you can participate and join the Heart Month Community.

As heart disease is an issue that is very personal to us, Iridia will donate a portion of the proceeds from your purchase of AED’s, AED accessories or workshops to the Heart and Stroke Foundation. We value and appreciate the hard work the Heart and Stroke Foundation is doing and we are thankful to have them as a partner against heart disease.

Additionally, we’re excited to announce that we’ll be teaming up with London Drugs this Heart Month to deliver a series of in-store CPR/AED awareness events. More news to follow, but you can expect to see the Iridia team at your local London Drugs store in the coming weeks. Learn more about London Drugs and their commitment to public health and safety here.

In recognition of Heart Month 2015, Iridia is offering 10% off all AEDs in February. For more information, please contact AED Sales at 1-888-404-6444.

Heart Month 2015

It is an uphill battle against heart disease and stroke, but it’s a battle we can win – help us and spread the word!

 

Heart Month 2014, Help Spread the Word

Heart Month 2014It is a little known fact that heart disease and stroke take one life every 7 minutes and, astonishingly, 90 percent of Canadians have at least one risk factor.

With obesity, high blood pressure and diabetes on the rise, it is expected that the incidence of heart disease and stroke will swell in upcoming generations. Lifestyle changes have led to sedentary work environments, poor diets, high sodium intake and increased stress which all contribute to heart disease. We are facing what the Heart and Stroke Foundation calls the “perfect storm.”

Heart Disease Facts

  • Everyday, heart disease and stroke lead to nearly 1,000 hospital visits.
  • Heart disease and stroke rob Canadians of nearly 250,000 potential years of life
  • Heart disease and stroke kills more women than men, a fact that many women may not realize.
  • Today, less than 10% of children meet recommended physical activity guidelines and less than half eat the recommended fruit and vegetables for optimum health.

Heart Month 2014

Today, you can make a difference by celebrating Heart Month 2014 and eliminate preventable heart disease. For over 60 years, the Heart and Stroke Foundation has organized Heart Month, one of the largest fundraising campaigns in Canada in the battle against these two killers.

Heart Month brings together tens of thousands of Canadians who volunteer and donate to raise funds for this worthy cause – funds which will help support life-saving research and the raising of awareness of heart disease and stroke within the community. Learn how you can participate and join the Heart Month Community.

As heart disease is an issue that is very personal to us, Iridia will donate a portion of the proceeds from your purchase of AED’s, AED accessories or workshops to the Heart and Stroke Foundation. We value and appreciate the hard work the Heart and Stroke Foundation is doing and we are thankful to have them as a partner against heart disease.

In recognition of Heart Month, Iridia is offering 10% off all AEDs purchased in the month of February and 1 year of free medical direction for first time purchasers. For more information, please contact AED Sales at 1-888-404-6444.

Heart Month 2014 Banner

It is an uphill battle against heart disease and stroke, but it’s a battle we can win – help us and spread the word!

 

Heart Month – Teaming Up to Teach Students to Save Lives!

February is Heart Month and what better way to raise awareness of Sudden Cardiac Arrest than by helping to bring CPR and Automated External Defibrillator (AED) training to the youth in our communities!

In a new initiative supporting our value of corporate social responsibility, Iridia has partnered with the Advanced Coronary Treatment (ACT) Foundation to bring such training into high schools in British Columbia.

The ACT Foundation is a national charitable organization that is establishing CPR and defibrillator training programs in all Canadian high schools as a regular part of the school curriculum. The program is built on a model of establishing community-based partnerships and support, whereby ACT finds local partners to donate equipment – such as training mannequins, AED training units and AED units – that schools need to set up the program. Training is also a key component. Teachers in secondary schools are trained in CPR and defibrillator use and they, in turn, will act as instructors for their students. The aim of the program is to ensure that all youth prior to graduation could effectively treat someone who is having a sudden cardiac arrest.
Until recently, the ACT High School CPR Program has been established in 220 public standard secondary schools throughout British Columbia. Approximately 235,000 students have already been empowered to save lives using CPR skills.

These numbers were increased on 1 February, when eight teachers from Hudson’s Hope Elementary-Secondary School and North Peace Secondary School in Fort St. John participated in the teacher-training workshop. In addition to Iridia’s contribution of AED training units, and funding for the AED training mannequins and program resources, Iridia’s CPR Instructor-Trainer, Jeff Kain, flew to Fort St. John to conduct the teacher training. As a follow-up to the workshop, and as part of the program, each school also received from Iridia an AED so that potential life-saving equipment is on hand in the event of an in-school cardiac arrest emergency.

The training conducted on 1 February will result in 350 students trained annually by their teachers to use these lifesaving skills.

http://www.youtube.com/watch?v=v9ebDf7C3Ag&feature=youtu.be

“Since our inception, Iridia has been passionate about increasing community access to AEDs and CPR training within BC”, said Vern Biccum, President of Iridia Medical. “The work conducted by the ACT Foundation aligns with this passion, and we are very proud to be collaborating on such a meaningful opportunity that will equip the youth of Fort St. John with the skills and knowledge necessary to save lives.”

With eight in 10 out-of-hospital cardiac arrests occurring at home or in public places, empowering youth with CPR training as part of their high school education will help increase citizen CPR response rates over the long term.

Check out the following links for more information about the ACT Foundation and the recent workshop conducted in Fort St. John.

Act Foundation
News Story – Training Teachers Save Lives
News Story – Learning to Save a Life

What is Heart Month?

Heart Month is the Heart and Stroke Foundations‘ key opportunity to reach millions of Canadians in February and alert them to the risks of heart disease and stroke. Today, heart disease and stroke take one life every 7 minutes and 90% of Canadians have at least one risk factor.

Here are the facts:

  • Every day, heart disease and stroke lead to nearly 1,000 hospital visits.
  • Heart disease and stroke rob Canadians of nearly 250,000 potential years of life.
  • Heart disease and stroke kills more women than men, a fact that many women may not realize.
  • Today, less than 10% of children meet recommended physical activity guidelines and less than half eat the recommended fruit and vegetables for optimum health.

Heart Month History

“Heart Month was inspired by a fundraising initiative called “Heart Sunday.” The concept was adopted in British Columbia in the mid-1950s; in Ontario in 1958, and has since expanded across the country. Today Heart Month is a much broader campaign that mobilizes Canadians to rally together in raising awareness and funds that have an enormous impact on the lives of not just heart and stroke patients, but all Canadians. Through the generosity and compassion of volunteers, the Heart and Stroke Foundation has been able to fund critical life-giving research, education and advocacy programs that help save lives.”

In truth, Heart Month is integral in generating awareness for all heart diseases. Did you know Heart disease and stroke take 1 in 3 Canadians before their time and is the #1 killer of women – taking more women’s lives than all forms of cancer combined?

It is an uphill battle against heart disease, but at Iridia Medical, we believe this is a fight we can win, so help celebrate Heart Month with us and spread the word!

Learn More

 

Kamloops This Week Picks Up Our AED Giveaway!

February has been an exciting month here at Iridia. Our AED giveaway is in full swing and we are thrilled at all the great responses we have received so far. We are very excited at making a difference and being able to give away such an important device as an AED. Heart Month comes, only but once a year, and it is really great to see others taking up this cause and generating awareness.

Here’s the story by Tim Petruk in Kamloops This Week . . .

“Iridia Medical, a leading Canadian distributor of automated external defibrillators (AEDs), is giving away an AED to help raise awareness for sudden cardiac arrest (SCA).

The promotion is being held in conjunction with February’s designation as Heart and Stroke Month.

In Canada, SCA claims up to 45,000 lives each year, which translates to one cardiac arrest every 12 minutes.

The only effective treatment for SCA is the early delivery of an electric shock by an AED.

Unlike a heart attack, which is caused by a blockage in an artery and requires surgery, SCA results from an electrical malfunction of the heart.

For every one-minute delay in defibrillation, the survival rate of a sudden cardiac arrest victim decreases by seven to 10 per cent.

The major risk factor for SCA is coronary heart disease.

Other risk factors for SCA include a personal or family history of SCA or inherited disorders that makes one prone to arrhythmias, a personal history of arrhythmias, heart attack, heart failure and drug or alcohol abuse.

“Iridia Medical Services is excited about awarding an AED to a deserving winner,” said Tom Puddicombe, director of business operations at Iridia.

“We hope that this contest will generate more awareness about SCA and the value of having AEDs accessible in a cardiac-arrest emergency.”

AED Giveaway

Businesses, organizations and individuals can enter the contest by visiting the Iridiawebsite by Feb. 28 at:
www.global-medical.ca/content/giveaway.

Once there, a form can be accessed on which the entrant can share why they would benefit by winning the AED.

The contest winners will be short-listed by Iridia staff.

Five winners will be posted on Facebook and the public will vote to determine who wins the prize.”

AED Giveaway

Source:
http://www.kamloopsthisweek.com/community/138972739.html

Why You Need Access to a Defibrillator

Our mission

“Iridia is dedicated to preparing and empowering everyone to respond to adversity. Our mission is to ensure that people have the training and preparation they need to mitigate any emergency they encounter and the ability to move on afterwards secure in the knowledge that, when decisive action was required, they answered with the very best versions of themselves.”

How does a defibrillator help?

Defibrillators are the only treatment for Sudden Cardiac Arrest (SCA), a leading killer of both men and women worldwide.

Who needs access to a defibrillator?

SCA can affect anyone, at any time, in any age group. Believe it or not, there are is wide variety of situations and locations that are in need of an AED.  Do you work in a hotel, airport or casino? Do you go to school? Or do you live in a high-rise building? These are all high-risk areas that should be equipped with an AED.

Reasons to have a defibrillator:

  • Hotels are vulnerable to SCA incidents due to the high concentration of guests staying at the hotel every day.  The changing demographics of guests as well as their unknown ages and health concerns are all the more reason to implement an AED program into a hotel’s health and safety program.  In addition to hotel guests, a large number of people attending conventions, meetings and special events are also on the hotel property at any given time.  Having an AED in your hotel gives patrons the peace of mind that where they are staying, safety is a top priority and a marquee issue
  • Hotels also employee many staff.  Your employees spend more time on site than any guest.  Having an AED program in place will assist in protecting your most valuable assets
  • Having AEDs in lobbies, meeting rooms, banquet halls and fitness centers can make a difference in a cardiac arrest situation
  • A recent study outlined in the New England Journal of Medicine reveals that when security guards at casinos were equipped with AEDs, SCA survival rates soared to 74%
  • Having an AED in your restaurant gives patrons the peace of mind that where they are eating, relaxing and enjoying their time away from home, safety is a top priority and a marquee issue
  • The AHA (The American Heart Association) recommends defibrillation for SCA victims within 3 to 5 minutes of collapse. The Canadian benchmark response time for an ambulance is 8 minutes and 59 seconds
  • Nearly 60% of all sudden cardiac arrests are witnessed, so if an AED is nearby, chances the victim will receive timely defibrillation is improved
  • It is expected that one in 25 schools can expect a SCA incident each year
  • A school AED program will help protect not only the students of the school, but also the adults present on the grounds on a day to day basis. These individuals potentially include teachers, teachers’ aides, custodians, office staff, administrators, reading specialists, parent volunteers, visiting parents and family volunteers
  • There is a chance emergency medical services (EMS) cannot respond fast enough to save someone in cardiac arrest, particularly in congested urban areas, high-rise buildings, in remote rural areas, or large facilities
  • What are the most likely places to have SCA events occur? Some studies have shown a higher incidence in certain locations, listed below:
    • Airports
    • Community/senior citizen centers
    • Dialysis centers
    • Ferries/train terminals
    • Golf courses
    • Health centers/gyms
    • Cardiology, internal and family medicine practices, and urgent care centers
    • Jails
    • Large industrial sites
    • Large shopping malls
    • Nursing homes
    • Private businesses
    • Sports/events complexes