Iridia and London Drugs: Our First in Store Event for Heart Month

London Drugs AED CPR EventAs you may know, the month of February was Heart Month. Heart Month is an initiative from the Heart and Stroke Association focused on raising awareness for issues relating to the heart. This month is important to us and we wanted to find a unique way to raise awareness for Sudden Cardiac Arrest (SCA). London Drugs  has been a long-term partner of ours and we came together to show people how easy it is to save a life if someone is suffering an SCA.

Do You Have a Minute to Save a Life?

The premise of our event was to focus on how simple it was to use a defibrillator and the importance of practicing CPR to ensure it is correctly applied. On February 27th, we set up a booth at the front of the Park Royal London Drugs location, in order to engage with shoppers. The booth featured the Chain of Survival, a process commonly used to describe the steps to take when someone suffers a SCA.

Chain of Survival 2015

The Chain of Survival features four steps important in saving a life. Early Access focuses on ensuring that emergency services are called immediately after the situation is witnessed. Following this, CPR must be applied, Early CPR is critical to increasing survival rates. During the event, we had the Ambu Smartman on site to demonstrate to people that high quality CPR was very important to saving someone’s life. We had many people try out the Smartman, with some scores as high as 80%!

The next step in the chain is Early Defibrillation, for this, we had a training Automated External Defibrillator with us and encouraged individuals to apply the AED only following the instructions. Many people found the AED to be easy to use and felt assured knowing it guides them through the entire process. Finally once you’ve applied the AED, emergency medical services will be there. The final step, Early Advanced Care ensures that professional assistance is on location as soon as possible.

A Successful Event at London Drugs

We spent about 4 hours at the booth in London Drugs and provided guidance to around 30-40 individuals. Everyone had different questions, most of which were related to how to provide effective CPR and AED use. We had a great time working together with London Drugs to make the event happen. The event was a great success and we look forward to hosting other activities in the future.

 

Do You Have a Minute to Save a Life?

If you had one minute to learn how to save someone’s life, would you take that opportunity? 

Iridia is excited to announce that we’re teaming up with London Drugs to deliver an in-store “Save a Life” awareness campaign at London Drugs West Vancouver. At the event, participants will be able to test their CPR skills and learn how to correctly apply an Automated External Defibrillator (AED). The goal is to raise awareness for Sudden Cardiac Arrest (SCA) and help individuals better understand the steps involved when responding to an SCA.Chain of Survival - CPR Awareness

SCA is one of the leading causes of death in North America, with over 40,000 deaths in Canada annually. Many people do not know that a lifesaving device called an Automated External Defibrillator can greatly increase the chances of survival by up to 70% when used correctly. On average, every 1 minute delay in defibrillation will reduce survival rates by 7% to 10%. The sooner an individual responds to a Sudden Cardiac Arrest, the higher the chances of survival.

We’ve partnered with London Drugs because they’re a pioneer when it comes to implementing a workplace AED program. London Drugs was the first major retailer in Canada to put AEDs into all of their stores and they have trained over 1,000 employees in CPR and the use of an AED. Each London Drugs store has an AED located in the pharmacy and the front door of every store has a window sticker indicating that the location is equipped with an AED.

Event Details:LD Event

We hope you’ll join Iridia and London Drugs in understanding the importance of knowing the steps required to save a life if someone suffers a Sudden Cardiac Arrest.

 

The Case for Public Access to AEDs

Automated External Defibrillator Banner

For one man, a trip to a local mall turned into a cardiac emergency. Without warning, he was struck by sudden cardiac arrest (SCA) – a life-threatening condition that affects up to 40,000 Canadians each year. Without rapid treatment, particularly a shock delivered by an automated external defibrillator (AED), most cardiac arrests result in death.

This man was fortunate to have had his SCA event in the right place and at the right time. Mall security immediately started CPR and knew that using an AED was the critical next step. Fortunately, a London Drugs store was nearby. They had an easily accessible AED located in their pharmacy and, most importantly, staff trained to use it. Thanks to the actions of mall security and London Drugs staff, this man beat the odds and survived his cardiac arrest.

London Drugs AED

Having ready access to an AED is key, as every 1 minute delay in defibrillation will reduce survival rates by 7% to 10%. The fact that London Drugs had an AED immediately available significantly contributed to this man’s survival – London Drugs clearly demonstrates the importance of public access defibrillation (PAD) programs.

London Drugs is a pioneer in Canada when it comes to implementing a workplace AED program. London Drugs was the first major retailer in Canada to put AEDs into all of their stores and they have trained over 1,000 employees in CPR and the use of an AED. The program was developed in partnership with Iridia Medical who is an industry leader in PAD program development and implementation. Each London Drugs store has an AED located in the pharmacy and the front door of every store has a window sticker indicating that the location is equipped with an AED.

London Drugs AED

London Drugs’ AED program actively promotes their “good neighbour” policy in recognition that none of the surrounding retail outlets has an AED present. If an AED is needed, London Drugs and their staff are there to help. To date, the AEDs have been used 7 times since the program launched in 2009. In 4 cases, the incidents occurred at surrounding businesses that did not have an AED and London Drug staff responded with their AED. These businesses now further appreciate the importance of quickly using an AED during an SCA to raise survival rates.

Canada is making strides when it comes to widespread public access to AEDs. In 2013, the Heart and Stroke Foundation launched a formal PAD Program in British Columbia. This important initiative will see about 650 AEDs placed in public locations over three years. Additionally, in 2014, the government of Canada in partnership with the Heart and Stroke Foundation launched a national campaign. This ground-breaking program will see over 2,000 AEDs installed in arenas and recreational facilities across Canada.

London Drugs’ AED partner, Iridia Medical, is involved in both of the provincial and federal programs which will help raise the awareness of AEDs and hopefully raise out-of-hospital survival rates.

London Drugs is a glowing example of a workplace AED Program as well as a public access AED program for the community. In our next blog, we will take a look at what the future holds for public access to AEDs. In the meantime, please help us by spreading the word about the importance of AEDs – learn more.